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Lending a Helping Hand - Moki Doll
Moki doll is a by product that is used and inspired to create a sustainable workforce alternative to support funds for human trafficking victims.
Branding / Product
Mission.
Human trafficking is a mass issue that is unknown to the general public. Victims themselves tend to be at fear speaking of out or may be unaware of possible ways to get out of the predicament.
Kevin Bales gave TED talk about modern day slavery. Inspired by the message to create a sustainable solution rather than creating possible outcomes that may not seem to cure the issues long term. This company ‘Lending A Helping Hand’ is to provide solutions and an alternative way of income for human trafficking victims.
Digital presence.
The design process was thoroughly opted to convey a happy go, cute theme, while trying not to lose how serious the topic of human trafficking is. A strong balance of modern design to keep the consumer attracted and engaged in the topic of human traffic.
While visiting the site, individuals can customize their own individual doll from the cape, body, button eyes, and trousers. Customers are even able to submit their own designs as custom fabrics made for their doll. While on the site customers can view information regarding some of our employees, who are liberated human trafficking survivors as well as find out more information about their story.